Developing strategies for restaurant growth
Your marketing strategy is the tailored blueprint for your marketing team, meticulously crafted through a detailed analysis of your brand's market position and customer landscape. It provides a clear roadmap, specifying the strategic execution of marketing activities designed to boost revenue growth for your restaurant, cafe or bar.
Why restaurants cannot get new customers
No clarity on customer insights
The brand has not identified and consolidated its efforts in personalising messaging and experiences of its target audience. Often times, they target broad groups and see sub-optimal returns since there is little relevance to the audience.
Creativity without validation from data
Agencies run creative and innovative campaigns that sounds good on paper, but don't produce results. The ideas have not been validated by data and the campaigns are just ran for the sake of it.
Doing things that don't create impact
Too many restaurants, cafes and bars run digital marketing campaigns without considering how the audience consumes content, and projecting the returns of each activity. They spend too much time on things that won't produce results.
Using generic strategy
Every restaurant, bar and cafe faces different challenges and serves a different audience group. To be effective, we must truly understand your audience in detail and strategise accordingly.
No clarity on customer insights
The brand has not identified and consolidated its efforts in personalising messaging and experiences of its target audience. Often times, they target broad groups and see sub-optimal returns since there is little relevance to the audience.
Creativity without validation from data
Agencies run creative and innovative campaigns that sounds good on paper, but don't produce results. The ideas have not been validated by data and the campaigns are just ran for the sake of it.
Doing things that don't create impact
Too many restaurants, cafes and bars run digital marketing campaigns without considering how the audience consumes content, and projecting the returns of each activity. They spend too much time on things that won't produce results.
Using generic strategy
Every restaurant, bar and cafe faces different challenges and serves a different audience group. To be effective, we must truly understand your audience in detail and strategise accordingly.
How we create effective marketing strategies for restaurants
Learning about the customer
We deep-dive into customer behaviour and insights, using the brand's data to validate observations. We look at how your customers consume content.
Plan resources efficiently
We determine what marketing activities to execute based on insights gathered, your brand and its offerings and prioritise high ROI activities.
Consistent execution of activities
Our team works in alignment in creating content and ads and developing campaigns, giving everyone clarity on how they can drive growth.
Optimise by focusing on revenue
Our framework allows us to effectively measure, evaluate and driving improvement. This process allows us to root out problems early and adapt to drive continuous improvements over time.
Reach new customers in the most cost effective way
Get a free evaluation of the suitability of your restaurant before you make any commitments or decisions. Book a free evaluation call today.