How KLARA grew revenue by 50% in 30 days with Facebook ads

Nestled along a row of shophouses in Thomson, KLARA, a western fusion restaurant, opened its doors just three months ago. Despite being new to the market, KLARA’s unique offerings had already been validated, even though the restaurant had never ventured into the realm of paid media. With a landed residential audience of approximately 150,000 in close proximity, the potential for success seemed promising.

Challenges

However, KLARA quickly encountered several significant challenges. The restaurant’s location suffered from low foot traffic, which limited its exposure to potential customers. Additionally, with a seating capacity of only 20, KLARA faced difficulties in generating sufficient revenue to meet its financial targets. Among the challenges, the lack of awareness emerged as the most pressing issue, hindering KLARA’s ability to attract a steady stream of diners.

Audience Insights

Despite these obstacles, KLARA identified key insights about its audience. The restaurant attracted niche groups of higher-value customers, particularly middle-aged females and stay-home mothers, who helped fill the afternoon revenue gap. However, even when customers had a good dining experience, they did not return often, posing a challenge to customer retention and consistent revenue generation.

KLARA Charcoal Dining + Bar - Cinematic video production

Implementation

To address these challenges, KLARA embarked on a strategic implementation plan. Targeted advertising was employed to communicate directly with niche audience groups. Additionally, the restaurant focused on re-targeting existing customers to encourage repeat visits. Campaigns were optimised by leveraging reservation data, allowing for more precise targeting and efficient use of marketing resources.

KLARA Charcoal Dining + Bar - User generated ad with @shannontaylortw

Results

These efforts yielded significant results within the first 30 days, with a noticeable increase in business. However, as the initial surge of growth plateaued after the first quarter, new challenges emerged. KLARA now faces the task of devising further initiatives to retain customers and sustain growth, ensuring that the restaurant remains a vibrant and popular dining destination.

KLARA’s journey thus far highlights the importance of understanding one’s audience, the power of targeted advertising, and the ongoing need for innovation in customer retention strategies. As KLARA continues to navigate these challenges, the restaurant's commitment to providing exceptional dining experiences remains unwavering.